What Uzum Market really takes (commission, the logistics fee under the June 2026 tariffs, storage, payout charges), what your own online store costs, what changed in 2026, and when it pays to run both channels.
Almost everyone who starts selling goods online in Uzbekistan chooses between two routes: list on Uzum Market or build their own online store. The marketplace already has shoppers, warehouses and nationwide delivery, but it takes a commission on every sale. Your own site keeps the whole sale, but you have to bring the shoppers yourself. Below we look at what each option really costs, what the price lists do not show, and when it makes sense to run both.
What Uzum Market charges
Opening a shop on Uzum is free, with no monthly fee. The platform takes its money from goods that sell, and there are several deductions.
Sales commission
Since May 2024 the commission depends on the product category and ranges from 3% to 35%. Rates change from time to time: in February 2026, for example, Uzum set rates for new subcategories and cut the commission on bicycles from 15% to 10%. Check the current rate for your product in the seller dashboard, not in third-party reviews.
The commission already covers order picking, card acquiring and fiscal receipts, delivery to the buyer's city, handover at a pickup point or by courier, and handling returns. You do not pay separately to accept card payments.
Logistics fee
From 1 June 2026 the fee is based on package volume: 5,250 soʻm for the first litre and 250 soʻm for each additional litre, up to 50,000 soʻm. If the listing has no dimensions, you are charged 50,000 soʻm. A boxed microwave measuring 50×38×30 cm (57 litres) costs 19,250 soʻm in logistics fees. If the buyer returns the item, the fee is refunded.
Storage and payouts
If your stock sits in Uzum's warehouse (the FBO model), you pay for storage, and the fee rises when goods sell slowly. Slow-moving items are cheaper to keep in your own warehouse.
Money does not arrive straight away. Uzum pays out only for items the buyer received more than 10 days earlier, because that is how long the law gives the buyer to return them. By default, payouts are made every two weeks at no charge. Weekly payouts cost 1% of the amount, daily payouts 1.5%, and an early withdrawal 2.5%.
A worked example
An item sells for 300,000 soʻm and ships in a 20×15×10 cm box (3 litres). Say the commission in its category is 15%.
- Commission: 45,000 soʻm.
- Logistics fee: 5,250 + 2 × 250 = 5,750 soʻm.
- Payout every two weeks: 0 soʻm.
In total the platform keeps 50,750 soʻm, about 17% of the price. Daily payouts would add roughly 3,700 soʻm more. Budget separately for FBO storage and for advertising inside the marketplace.
What your own online store costs
Your own site takes no commission on sales, but it has costs of its own, structured differently: some are paid once, some monthly and some on every order.
One-off and monthly costs
- Development: catalogue, cart, payments, customer account, connection to your warehouse or 1C. We covered what drives the price in "How Much Does Website Development Cost".
- Domain, hosting and technical support.
- Content: photos, descriptions, keeping prices and stock up to date.
- Someone to take orders and answer customers.
Costs on every order
- Accepting payment through Payme, Click or a bank. The payment provider takes a percentage of each payment; the rate is set in your contract.
- Delivery: your own couriers or a delivery service. Within Tashkent this is simpler; the regions cost more and take longer.
- Returns: you receive and inspect returned goods yourself.
- Advertising. This is the biggest item. A marketplace brings the shopper to you, while your own site needs search and social ads, SEO and Telegram to get traffic.
Take the same 300,000 soʻm order. The figures are illustrative and only show the logic. Say acquiring is 2% (6,000 soʻm), a courier within the city costs 25,000 soʻm, and advertising costs 30,000 soʻm per order. That comes to 61,000 soʻm, about 20% of the price, before counting development and site support. On a first order, your own store often costs more than the marketplace.
The difference shows up on repeat purchases. A customer who already knows your site comes back without advertising, so the cost of their order drops to acquiring and delivery. On the marketplace you pay commission on every sale, including sales to regular customers.
What the price lists do not show
Audience and trust
This is the main argument for Uzum. According to the company, the marketplace has more than 10 million users, and in July 2026 it had more than 2,100 pickup points in 626 towns and villages. Shoppers trust the platform, so a new seller gets orders without a brand or an advertising budget.
Instalments belong here too. Back in 2023 Uzum reported that about 45% of paid orders on the marketplace used Uzum Nasiya instalments. For expensive goods this matters a lot. You can offer instalments in your own store as well, since Uzum Nasiya works with partner online shops, but you have to agree the terms separately.
Customers stay with the platform
A shopper on Uzum sees themselves as the marketplace's customer. You get the repeat sale through the platform again and pay commission again. On your own site, contacts and purchase history stay with you, and you can use them for mailings, a loyalty programme and personal offers.
Competition in search results
On a marketplace your product sits next to identical ones from other sellers, and shoppers compare price first. Discounts and in-platform ads help you stay visible, and both eat into your margin. On your own site, shoppers see only your range.
The platform sets the rules
Uzum's tariffs change: in 2024 the whole commission system changed, and in 2026 the logistics fee and the rates for several categories were updated. A seller can only recalculate their numbers under the new terms. In your own store the rules are yours, although payment providers and delivery services can raise their prices too.
What changed in 2026
- From 1 January 2026, the reduced tax rates for e-commerce were abolished. Online sales used to bring a tax discount; now taxes are the same on a marketplace and on your own site, so tax no longer affects the choice.
- On 10 September 2026 a law was signed requiring marketplace sellers (companies, sole proprietors and the self-employed) to handle payments through special bank accounts. It takes effect on 12 December 2026. If you sell on Uzum, ask your bank how to open one.
- Since 27 March 2026, Uzbekistan requires only biometric and genetic data and telecom subscriber data to be stored in the country. An online store's customer database can be hosted abroad if the conditions of the Law on Personal Data are met.
When Uzum Market is the better deal
- You are just starting and want to test demand without investing in a site and advertising.
- Your product is mass-market and people search for it by name: electronics, household goods, clothing, children's goods.
- You need nationwide delivery and have no logistics of your own.
- Your customers buy your product on instalments.
- You have no budget or staff for advertising.
When your own online store is the better deal
- A large share of your sales are repeat purchases: consumables, cosmetics, groceries, pet food.
- You have your own brand and audience, for example on Telegram or Instagram.
- Your product is non-standard and needs explaining or tailoring to the customer.
- You sell wholesale or to companies, with individual prices and invoices.
- The commission in your category is high and your markup is small.
- You want to own your customer base and decide yourself how to work with it.
How to run both channels
Most sellers do not have to pick one. A setup that works: Uzum brings new buyers and volume, while your own site gathers regular customers and sells what is unprofitable on the marketplace. Here is what you need:
- One stock system. If an item sells on both Uzum and your site, stock must update in one place, or the same item gets sold twice.
- A reason to buy on your site. This could be a loyalty programme, products not listed on the marketplace, bundles, free delivery for regular customers, or advice.
- A way to stay in touch. A Telegram bot or channel works well alongside a site; see "Telegram Channel or Website".
- The DBS model for bulky or unusual goods. If you already have delivery in place, you can sell on Uzum under DBS: the warehouse and delivery are yours, no logistics fee is charged, and you pay only the commission.
Frequently asked questions
Can I sell on Uzum without a company or sole proprietorship?
No. The seller has to be registered as a legal entity, a sole proprietor or self-employed and have a bank account. Uzum pays out only to accounts that belong to the seller.
How much does it cost to build your own online store?
It depends on the number of products, payment and delivery options, integration with 1C or a warehouse, and whether you need customer accounts. A simple catalogue with a cart and Payme and Click payments costs noticeably less than a store with accounting-system sync and a loyalty programme. If you do not need a site yet at all, see "A Website for 0 Soʻm".
Which should I start with?
If your product is mass-market and you are testing demand, start with Uzum: you will learn faster what sells and at what price. Once you have regular customers and a stable range, add your own site. If you already have an audience and repeat sales, build the site straight away.
Where can I find the exact commission for my product?
In the seller dashboard at seller.uzum.uz and in the tariffs section of the seller guide. There you will also find a calculator for commissions and logistics fees by category.
Want to work out which is more profitable for your range? Get in touch: we will look at your numbers on the marketplace and on your own site and suggest how to combine the two channels.
