A four-week plan for a newly opened company: domain and email, Google and Yandex Maps listings, a minimal website, enquiries, payments and analytics. What to do right away, what can wait and how to avoid overspending.
In the first half of 2026 alone, 44,000 new small enterprises and micro-firms were registered in Uzbekistan. In their first weeks, each of them faces the same task: making sure customers can find the company, understand what it offers and get in touch. That does not take a big budget, but the order matters. What you do in the first month stays with the business for years, and mistakes made at the start are expensive to fix later. Below is a four-week plan: what to do right away, what can wait and how to avoid overspending.
Week 1. Foundations that stay with you
Design can wait. Start with the things that are hard to change later.
- Choose a name and write down one version of your address, phone number and opening hours. Search engines and maps cross-check these details, and inconsistencies make them trust the company less. While you are at it, check the trademark database to make sure nobody has registered the same name, and consider registering your own mark.
- Register a domain straight away, even if you do not have a website yet. A .uz domain costs from 27,000 soʻm a year. Register it to the company or to yourself, not to a programmer you know; we explain why this matters in "How Not to Lose Your Domain and Website".
- Set up email on your domain. An address like [email protected] looks more reliable than a free mailbox and stays with the company when staff change.
- Claim the same name for your Telegram channel, bot and social media accounts before someone else takes it.
- A simple logo that reads well in both Latin and Cyrillic is enough to start with. A full corporate identity can come later, once it is clear how the company talks to its customers. We covered how a logo differs from a corporate identity and a brandbook in our article on branding.
From day one, keep the login details for your domain, hosting, email and accounts in one place, such as a password manager. If only one employee has them, you risk losing them when that person leaves.
Week 2. Map listings
For a new business, a map listing often brings in the first customers faster than a website. People search for companies "near me" and by name, and maps appear above the regular search results.
- Google Business Profile comes first: Google handles most searches in Uzbekistan, and without a listing your company will not show up for queries like "dentist Yunusabad".
- Since January 2026, you can create and edit a listing on Yandex Maps directly in the mobile app.
- 2GIS is worth filling in too: it is another map-based directory people use to find companies and plan routes, and a listing there is free.
Fill in your listings completely: category, address, hours, photos of the building and entrance, phone number and a link to your website or Telegram. Ask your first customers to leave a review. Reviews have the biggest influence on whether people call you, but do not buy them or write them yourself: platforms remove such reviews and may block the listing.
Week 3. A minimal website
Even businesses that sell through Telegram need a website, because before calling or paying people almost always check the company in search. We covered this in more detail in "Telegram Channel or Website".
A few pages are enough to start:
- a home page: who you are, what you offer, where you are and how to get in touch;
- a page for each service or line of business with what is included, prices or a price range, timelines and photos. These are the pages that bring in customers from search;
- a contact page with a map, phone number, Telegram and opening hours;
- an about page with a few facts and photos of the team or premises, so a new company is easier to trust;
- a privacy policy and consent to data processing if the site has an enquiry form. Through the form you collect names and phone numbers, and that is personal data.
If you sell goods or services directly on the website, add information about the seller and the terms of sale: payment, delivery and returns. It is best to check with a lawyer which requirements of the laws on e-commerce, consumer protection and personal data apply to your site.
The enquiry form should send a notification to a manager in Telegram straight away, otherwise enquiries get lost in email. If your customers speak Uzbek and Russian, build both versions of the site from the start, because translating a finished site later costs more. We wrote about how to set this up in our article on multilingual websites.
The format depends on the task. With one service and advertising, a single page may be enough; with several lines of business you need a multi-page site. We compared the two in "Landing Page or Multi-Page Website". Many new companies are well served by a business card website. If you have no budget at all yet, you can start with a website builder; what you can do for free and what you will still pay for is covered in "A Website for 0 Soʻm".
Week 4. Enquiries, payments and analytics
- Connect your site to Google Search Console and Yandex Webmaster. They are free and show whether the site is in search, which queries people find it by and whether there are errors.
- Install Yandex Metrica or Google Analytics and set up goals: form submissions, phone clicks and Telegram clicks. After a month you will see where your customers come from.
- Decide where to keep enquiries. A spreadsheet is enough at first, as long as every customer goes into it: where they came from, what they asked and how it ended. When there are more enquiries than a manager can handle, it is time to think about a CRM. We explained when you need one and where to start in "CRM for Small Business".
- Plan how you will take payments. Retail and service companies need to accept cashless payments, including by QR code. If you sell online, you can connect Payme, Click or Uzum payments on your website or in a Telegram bot. Check the terms and fees with your bank and payment provider in advance.
What can wait
In the first month it is easy to spend money on things that will not pay off yet.
- A mobile app makes sense once you have regular customers who order often. A new company is almost always fine with a website and Telegram.
- A complex CRM and automation are best introduced once you understand how your sales actually work.
- A blog helps with search, but the first articles are easier to write once you know what questions customers ask.
- Expensive design with animation matters less to a new business than clear prices, photos of your work and fast replies to enquiries.
First-month checklist
- The name is chosen and checked against the trademark database, and a single address, phone number and opening hours are written down.
- The domain is registered to the company or the owner.
- There is email on the domain.
- The same names are claimed on Telegram and social media.
- A simple logo is ready.
- All login details are kept in one place.
- Listings on Google, Yandex Maps and 2GIS are filled in.
- A website with a home page, services, contacts and a privacy policy is live in Uzbek and Russian.
- The enquiry form sends notifications to Telegram.
- Search Console, Webmaster and analytics with goals are connected.
- Enquiries are recorded in a spreadsheet or CRM.
- Cashless payments are planned.
Frequently asked questions
How much does all this cost at the start?
The required costs are small: a domain from 27,000 soʻm a year, plus hosting and email. Map listings, Search Console and analytics are free. Most of the money goes on the website itself, and its price depends on the number of pages, languages and integrations. We explained what makes up the price in "How Much Does Website Development Cost and What Does the Price Depend On?".
Can I start with just a Telegram channel?
Yes, if customers already come to you through Telegram. It is still worth setting up a domain and map listings right away: they cost almost nothing, and without them your company is harder to find.
How long does it take to launch a small website?
Usually from two weeks, if the text, prices and photos are ready. Deadlines most often slip because the company does not yet have materials for the site; development itself takes the smaller share of the time.
How do I choose who builds the website?
Look at live projects in the portfolio, and ask whose name the domain will be registered in and who will support the site after launch. There is a detailed list of questions in "How to Choose a Web Studio in Tashkent".
Just opened a company and want to launch a website without unnecessary costs? See what our website development and branding services include, or get in touch: we will suggest where to start in your case and discuss launch timelines.
